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Designer Profile


About The Brand

The signature aesthetic of Abby Jocson is reflected in contemporary collections that cater to both the alpha female and modern-day Juliet. Our hybrid bags are intended to appeal to the driven and ambitious corporate glamazon — all while channeling her romantic, inner charmer.

Our designs have been the subject of features on ANC Shoptalk and RPN Spotlight, and have also been showcased in magazines such as Preview, Chalk, and Entrepreneur. On the digital platform, our work has been profiled by noted fashion bloggers Camille Co and Laureen Uy amongst others, with relevant exposure on top sites, and introducing the brand to a wider contemporary audience.

Abby Jocson collections have made their way to practically every corner of the globe, with official resellers in the United States, Canada, Italy, Brunei, and Singapore. We’re also currently working on the blueprints of our very first Manila flagship store.


About The Designer

Abby Jocson graduated with a double degree from De La Salle University – Manila and immersed herself in the nuances of the craft at the Fashion Institute of the Philippines, where she flourished under the tutelage of industry stalwarts such as Paul Herrera. after an acclaimed stint at the helm of marketing operations for one of the country’s foremost fashion retailers, the time was ripe to put forth her original designs in an inspired foray onto a much grander stage.

A crowd favorite in the local fashion bazaar circuit, her rapidly growing online presence has allowed her to cultivate a diverse and loyal following that defies conventional geographic boundaries.

Her eponymous line is indicative of her own intrinsic character. In today’s fast paced, highly competitive urban jungle, her bags highlight a microcosm of the quintessential career woman — active and competitive yet stylishly reconciling the differing elements of modern work and play.